My passion for creating inventive and professional looking images is what I strive for. I try to think of what has already been done and then avoid the obvious to create something new for the eye. My style is an everlasting process of development. I don't consider myself to have a particular style, but rather an ever changing one. I feel that this gives me an edge and helps me stand out as an individual.

My inspiration for my work comes from many things I see and hear on a daily basis. I try to look beyond what is already there and visualise the potential for creativity to be produced.

Primarily I concentrate on fashion and portrait photography as this is where I feel my skills lie best. I enjoy the united effort with fashion designers, make-up artists and assistants to leave a lasting image in people's minds.

My ethos is

• Be professional
• Be different
• Listen to the client