New York, United States
Former model and stylist Lara Gerin is more than a DJ: she’s an architect of emotion, skilled at constructing evocative, ambient soundtracks for some of the biggest names in fashion – Vogue, Chanel, Christian Dior, Sephora, Hugo Boss, Swarovski, Tory Burch and Piaget, just to name a few. Drawing on her Brazilian heritage, and years of musical research, this São Paulo native works with her clients to craft atmospheres of rhythm, romance and sexiness, whether she’s designing the sonic framework of a party, a large-scale launch event, or high-end shopping and dining experiences.
“I’m very sensitive to music’s effect on people’s moods, and how my clients want their guests to feel,” Gerin explains. “I’m comfortable working with every sort of musical genre, and I always keep an open mind. Most people like to hear music they recognize, but even when I use familiar sounds, I mix them in a way that’s completely new: a Brazilian beat layered with something romantic, perhaps, or a techno-infused