My mum once asked me: "So Seb, what is it you actually do - I know you're a graphic designer but what does that actually mean?" "Well Mum", I replied, " 'graphic designer' is a bit misleading. I do much more than 'graphics'. My team comes up with original ideas and ways of helping our clients communicate in many different ways through a wide range of media. "Oh right" she replied, "that's nice - well, you always were good at drawing."