East of L.A. refers to the geographic region which is the Inland Empire, C.A. & Coachella Valley. This is where many of us were born, raised, educated & continue to work. We always make an effort of being the best ambassadors of the urban culture from this region while keeping a global perspective. In this community of 4.5 million people, we seek to create and connect with it’s progressively innovative and creative individuals. In our daily experience it’s proven that Southern California is a robust metropolitan region with diverse lifestyle, nightlife and entertainment needs.