Chicago, United States
CTTB is a growing lifestyle brand that strives to empower and entertain our riders through an technological immersive AR fitness experience. We plan to re-define the role of fitness in our society of over-programmed, always-connected consumers. Traditionally, exercise was often viewed as a chore, a box that needed to be checked. However, we believe that fitness should be entertaining, inspiring, transformative and meditative experiences which will help people connect with their true and best selves to unleash the athlete within. Through our program, we will create a variety of mind-blowing fitness experiences, ultimately creating the realm of "traveling without moving". Where the chore becomes a unique and enjoyable experience through each session.
Our mission is to bring CTTB to the people. With the use of 360 immersive AR technology, surround sound, live dj, lights, moving bikes and superior cycling teaching we have found a way to have immersive fitness experiences without glass
