Shmoo, known as Shmouel Halimi, is a digital artist with a versatile portfolio. Born in France, Shmoo learned his craft in New York city and is now based as art director in Israel.

Shmoo also culls his inspiration in his daily life as a Chassidic Jew, fusing it with everything he sees and hears. Additionally, Shmoo loves electronic music and is known as “Shmoolik”. He performs live, and his songs are produced in studios in New York and Jerusalem and have had more than 90,000 views on Youtube. For him, every project is a new challenge and his goal is to always make the next project surpass the last.