These days, creating a radio station is more straightforward. Especially internet radio. With a strong concept, Wi-Fi connection and some equipment, a station is at your fingertips. But the admin of managing your station can still be a little daunting. Luckily, platforms like Radio.co can empower your radio journey to the fullest. Created specifically to help you create and run your station, it offers programming and management tools to allow your station to run smoothly. From playing music and scheduling shows to editing segments and assigning team roles. Over 40,000 stations run using Radio.co around the world.

In 2024, Mixcloud released the Host Tagging feature, allowing one show to be assigned to multiple profiles. This has been implemented by Radio.co! Users of Radio.co can now benefit from Host Tagging by tagging hosts in-app. It then migrates over to Mixcloud, allowing your hosts’ names and profile to appear on your page.

In this article, we’ll walk you through how Radio.co solves all of your problems as a radio station.

Broadcast anywhere you want

Wherever your station or hosts are based, whether you’re an AM, FM or DAB station, Radio.co makes online broadcasting simpler, consolidating the process under one roof. It’s broadcaster gives you swift entry into your station hub. Here, you can adjust music and microphone outputs, as well as audio quality. Adjust how low your music goes in volume when your microphone is live and put your station in the desired mode to broadcast. That way, if you’re a London-based station with a host out in Los Angeles, you can empower them to go live by inviting them to the station via the platform for them to start playing.

Not only that, but you can drag and drop your music files (MP3 or AAC) onto Radio.co – or a FTP client like Filezilla for bulk uploads – to have all of your tunes ready and organized for your show. Rather than use multiple software and platforms to make sure you’re up and running before you go live, Radio.co provides the space for studio-quality from anywhere in the world.

Discoverability via Host Tagging

Mixcloud’s integration with Radio.co allows pre-recorded shows to migrate to our platform, so that your listeners never miss a show. With the Host Tagging feature, you can benefit from added exposure for your station and the hosts and DJs that supply those amazing shows and sets. But also give stations themselves the chance to boat their listener base and gain more traction. In a world where so many DJs and radio presenters are putting out great content, you can show your crew the love they deserve by putting them front and center.

When hosts are tagged, their shows are grouped together under the Hosts tab. That way, die-hard listeners can go straight to their favorite shows without getting lost in the noise. Meanwhile tagged shows get published directly to the host’s profile, notifying their followers so they can tune in too. Connect your Mixcloud account to your Radio.co dashboard so that your tagged hosts feed into everything you do on both platforms. Then, when your show is ready to go, publish it to Mixcloud to feed the content and hosts onto your profile. The hosts’ name will appear above the show with a badge, showcasing the connected communities when sharing their work with others online.

Seamless radio programming

Radio.co allows you to plan your schedule seamlessly, doing the jobs of a team of people all within the app. It’s playlists section allows you to create lists for music according to any mood or genre you want. Along with your jingles. All while building up your station’s music catalog so you’re ready for your show. Using tags allows you to create dynamic playlists that populate themselves based on what you assign tags to. Radio.co has built a comprehensive editing suite for your content. Edit your tracks from your browser to get the seamless execution your radio station deserves. This could mean adding artwork to the track, fading it in or out or allowing tighter transitions during playback. Record voice clips and drag them into your show as you like by dragging the files into the playlist for a show.

Radio.co also allows you to schedule shows throughout the day or week. The music will play out in the way that you’ve ordered them so that your programming is always ready and structured. On the subject of scheduling, you can create events in Radio.co like with any other calendar app. You can modify when a show is scheduled based on frequency and duration. Live sets can also be added to your event and saved to re-run later or publish on Mixcloud.

Fast management tools

On top of straightforward broadcasting and programming, Radio.co is built for you to manage your radio station effectively, streamlining the individual and team experience. You can add team members to your station space for further collaboration and delegating responsibilities to them. It could be a station manager, DJ or guest. You can control what they do and what they can see, laddering up tasks and roles all the way up to you.

Radio.co’s mobile app enables you to manage your station on the go so you’re never too far away. Not only that, but the platform’s built-in analytics hub gives you real-time stats about who is tuned in, where they’re based and how they’re listening. As well as stats from other specific timeframes. You can export these stats also. This will be handy when reporting the music you’ve played to companies like PPL and ASCAP.

Enhanced listener engagement

Keep listeners of your radio station updated and engaged with a range of Radio.co tools. With it’s mobile app, your station is never too far away. All of your shows can be embedded on your website via Radio.co or Mixcloud. Schedule widgets will allow your listeners to know what’s coming up on the station throughout the day or week. Meaning they’re always in the loop. Not only that, but you can sync up your station to devices like the Amazon Echo. That way, all of your shows are available via voice command. Alexa has your back!

New opportunities for your radio station

Radio.co is your one stop shop for everything you need for your radio station. With it’s multiple features and integration to Mixcloud, you can ensure that all your shows and hosts are seen and heard around the globe.

Check out Radio.co to start your journey with your radio station.