Kaapstad, South Africa
Established in 2010, Y?GEN is now a one-stop entertainment shop, positioned as an agency representing artistry, events, trade – such as an apparel and barber shop, which are five-day a week trades. Services rendered under the Y?GEN stem from the creatives on board, from graphic design, videography, photography, events coordination - whether it be corporate or social.
Y?GEN is a movement that represents creatives who want to gain experience in the industry – focusing on collaboration purposes; to collaborate with creatives in the same industry too.
Managed by four partners, Maruwaan Emandien (corporate background/merchandise supervisor), Brandon-Leigh Court (DJ), Riyadh Roberts (artist) and Jerry Brand (business management/events background), the Y?GEN runs on culture and being an urban street brand. In the corporate playing space, Y?GEN is equipped to move in another direction – specifically a corporate agency.
‘Aspire to inspire’ is part of the mission and vision of Y?GEN. The brand
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