The ebook reads like an intro to the PPC teaching class as he goes By the use of his 8-stage procedure for starting, bidding, and working an AdWords account covering the following topic locations.
https://thebookpatch.com/BookStore/the-black-book-of-ultimate-digital-marketing-tactics/d0093709-981d-44a9-a105-9b069a5676b8?isbn=9781642542196