We're on a mission to demystify the world of wine.
After all wine is food and once you strip away pretense and snobbery what do you have left? Fermented grape juice! We're located in Sebastopol, California in the heart of the Russian River Valley and we want to help you get the most pleasure and the best value from the wines you purchase regardless of whether you spend $5 or $500 on a bottle of wine.

Welcome friends to the no snob zone.