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  • 2 years ago

Just because you're self-employed doesn't mean you have to go it alone in business. Joining or building a network of fellow professionals can be hugely beneficial to you for a number of reasons.

Despite this, many people still shy away from networking events. Some common excuses for this include...

I'd feel awkward
I wouldn't know what to say to anyone
The people there aren't my target customers
The people there aren't in my line of work
I'm too busy, it would be a waste of my time
It would cost me money as I wouldn't be working
I'd rather spend this time on marketing
I do all my networking on social media

So what are some of the benefits of networking?

Building relationships
Increasing visibility
Becoming known as the go-to person in your own line of work
Giving and receiving advice
Being around others who know what it's like to run your own business
Reducing feelings of isolation
Leading to sales and other opportunities
Social events and friendships
Cross promo