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  • 2 years ago
3. Marketing Your Business

3. Marketing Your Business

There's a good chance that you're going to have to act as a marketer in your new business along with all the other hats you'll be wearing, at least in the early days. But without drumming up interest in what you have to offer, letting people know your out there, and ultimately making sales, you won't stay in business very long.

That's why it's important to make sure you get your marketing right, and that's the purpose of this episode. Our assembled panel of experts and business owners give their opinions on what works, and what doesn't work so well nowadays.

In this episode you'll be hearing from AdWords specialist Andy Brown, photographer Julie Christie, recruitment consultant Patricia McGuire, financial planner Pete Matthew, and content marketing guru Chris Marr.

Some of the key tips are;

Know your audience. Who is your business for, and where can they be found?
Look after your existing clients, get this right and they will tell others about you.
Create content. Use the ques