Howell Ivy

TCW Podcast Episode 263 - Howell Ivy

Howell Ivy had a knack for taking familiar arcade ideas and pushing them somewhere new. He discovered video games through Computer Space while serving in the Air Force, and in his off time he built a ball-and-paddle game that led to a position at Ramtek. Clean Sweep gave the ball-and-paddle format a new twist and helped inspire Atari's Breakout. Ramtek Baseball pushed that idea further with stronger sound, presentation, and a CRT modified so it could sit perpendicular to the Earth's magnetic field and still work. At Exidy, Ivy kept pressing for what was next. He bought a 6502 processor with his own money to prove that the company needed to move toward microprocessors. That thinking showed up in Car Polo, a soccer game with cars, and later in Circus, which became the biggest hit of his career. Vertigo pushed even further with motion controls and vector displays, but it was too complex to manufacture in that form and was retooled into Top Gunner ins