With the success of Canadian artists such as Drake, Justin Bieber and The Weeknd on an international level, currently the top three male artists in the world, and with Shawn Mendes, and Alessia Cara on the rise as well, Toronto Canada has firmly cemented itself as the place to find musical talent in the urban industry. Music Nation Foundation was created in 2012 with the mandate to educate, promote and showcase new and emerging Canadian Hip Hop, RnB and Pop music artists. MNF had already organized multiple evening showcases over their 1st three years, but artists required more opportunities to perform.