Start Friday Asia is a Brand & Business Strategy Consulting based in Surabaya, operating since 2012 and supporting 250+ brands across Indonesia and Asia. We believe every brand has its own DNA. Our role is to discover it, shape it into a strong strategy, and help it grow with clarity and purpose. Make Sense & Look Good.

This channel shares practical insights from 13+ years of experience in brand strategy, positioning, business growth, executive coaching, social media management, creative production, annual reports, and international business expansion. No filler, no complicated theory — only real strategies and perspectives that work in the industry.

Built for founders, CEOs, marketers, and business owners who want to create brands that are recognized, trusted, and chosen. Expect strategic insights and behind-the-scenes perspectives from managing premium branding projects and IDR 80B+ advertising budgets across multiple industries.