@soulofmixing aims to bring to life the essence of the KOFIFI MUSIC FESTIVAL and to communicate its brand essence. Each soul of mixing party has an ambience, tone and manner that embodies an innovative and luxurious clubbing experience like no other. The event aims to position KOFIFI as a brand that’s innovative, aspirational and vibrant, attracting “like minded” consumers. Think confidant, cosmopolitan and upwardly mobile consumers who are well travelled and enjoy music; fashion and cocktails - “They embrace friendship and celebrate success. These are the consumers who are #mixedinafrica