Sofie Sandell is a serial entrepreneur with interests spanning from technology and leadership to art and sailing. Sofie’s passion is to teach and inspire people on how to become digital leaders through creativity. Sofie is an author, trainer and university lecturer. She is a regular contributor to the technology radio show #TechTalkfest. Sofie has had a number of leadership roles in non-governmental organisations and in 2011 she was awarded the Freedom of the City of London in recognition of her service to the city.

Working in big and small organisations, in the last 15 years Sofie has been exploring not only what makes organisations and teams work well together, but also what makes them perform above and beyond expectation. Sofie has also been involved in Junior Chamber International (JCI) on local and national level, a global network of young professionals.