Samo Simonič, professionally known as Dj Sam. o. Sim is in the music industry since the year 2000. Since then vinyl records became his passion and form of showing his artistic side.

His first public performance was in “Martin Krpan” that was organized by a slovenian pioneer Shocker D.
In his career, he performed in almost every Slovenian club and in other countries like Croatia,Austria, Bosnia and Herzegovina where he shared his gramophone with other big DJs including: Umek, Cris Liebing, Misjah, Valentino Kanzyani, Paul Mac, Lars Klein and others.
He was also the organizer of “AREA51” events and a local resident of Friday’s house events in the golden years of Feluka club in Ptuj.

In 2010 he withdrew from the scene for a short amount of time. After a short period of time his love to music was so big that brought him back and therefore he decided that he wants to rise the electronic scene to a higher level.