Rock Hall is the owner and driving force behind Back to the Beach Radio and Beach Music TV, the premier internet station dedicated to celebrating Carolina Beach Music, Boogie, and Rhythm & Blues. Fueled by a deep passion for preserving and promoting the music that made the memories, Rock has transformed Back to the Beach Radio into a vibrant global hub for fans. Under Rock’s leadership, the station has expanded its programming, showcased both legendary and emerging artists, and kept the spirit of beach music alive for new generations of listeners.