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Robert Kamerer

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Building a Business: Marketing: Creating and keeping customers
Oxford University Business
Building a Business: Marketing: Creating and keeping customers

marketing

marketing process

value proposition

small firms

consumer goods

+5
+4
+4
+4
+3
+3
+3
+2
+1

230

marketing

marketing process

value proposition

small firms

consumer goods

+5
+4
+4
+4
+3
+3
+3
+2
+1
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