Instagram: @urban_beatsca

DJ Rime is a mastermind behind the Urban Beats project in San Diego, California, project and concept .
@zehrime A.K.A has been a long-time music enthusiast going back to his early days in São Paulo, recording mixtapes from radio broadcasts and rock records stolen out of his sister’s collection.
DJ Rime has a degree in Radio, Television and Broadcast in Brazil and has been in the music business for a long time now. During his career he worked with famous hip-hop singers, DJs, bands and producers in São Paulo. For around three years he directed an important rap TV show called “Hip Hop Mix”, hosted by @apelidadoxis one of the most important Rappers in the oldschool Brazilian Hip Hop scene.
DJ Rime also has an impressive curriculum in Brazilian radio and television stations, being a mastermind behind shows, playlists and casting. He directed and produced an influential documentary about the DJ Scene in Brazil.