Started as a simple discographic project from Fulvio ReddKaa Romanin, it became a musically-centered collective first and a Cultural Association later, videomakers,writers and designers among its associates. A spontaneuos aggregative project of similar creative forces for a growing project studying viral marketing and communication to share its own ideas.

Totally on its own, ReddArmy brought its artists on national and international televisions, magazines, radios and newspapers; collaborated with mainstream italian artists and produced culture, entertainment, information. Worked along with governments, municipalities, festivals, radios.