"History and compromise cannot be made at the same time. Nothing about our M cars is a compromise. We refuse to subject them to money-saving shortcuts or mass production. As an independent company, we can build our M family exactly the way we want to - designed around philosophy, not a bottom line. We can take the time to create a hand-built, V10 engine signed by its builder. Most car companies define performance as speed and power and nothing more. BMW M is designed as the embodiment of speed and power, yes, but agility and control as well. And while most car companies settle for souped-up versions of their series cars, the BMW M car was created in its own right to be the perfect synthesis os elegant design and superior handling. It is a high-performance vehicle that actually exists in the real world. Our M family is the purest refinement of what every BMW stands for: the pursuit of great ideas that live on to become ultimate driving machines."

BMW ///M power

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