INTRODUCTION

Omar Vulpinari is a transdisciplinary and crossmedia creative director and innovation lab leader dedicating to communication for social change, culture and business. He works for NGOs, private companies and public institutions globally. He is also university professor in communication design.

Vulpinari is a consultant for the areas of humanitarian concern, health, public interest and for the industries of art, film, tv, music, design, fashion, publishing, tourism, museums, sports, but also for finance, food, auto moto, construction, and many more. He has collaborated in the development of conventional and unconventional strategies for connected branding and advertising, for awareness raising and behavior change campaigns, for guerilla marketing tactics, online participatory games and initiatives, mobile applications, editorial projects and community co-design operations.

Vulpinari has a long experience in team leadership and strategic/creative direction for research