not from concentrate
𝘯𝘰𝘶𝘯 𝘱𝘩𝘳𝘢𝘴𝘦
/nɒt frɒm ˈkɒn.sən.treɪt/

Natural juice that is squeezed directly from the fruit and packaged without adding anything else is “100% natural juice” and also “not from concentrate”. This is the freshest tasting juice you can find, without actually squeezing the fruit yourself.