Jen McKinnon (@MsRivercity on the web) is a freelance journalist based in Atlanta, GA via Jacksonville, FL. Her written/visual content has appeared on outlets like Allhiphop, Florida Music Blog, Creative Loafing, Complex, Livemixtapes, OnSmash, Worldstar Hip Hip, radio show websites and more. Her email newsletter has grown to over 20k subscribers with YouTube views topping 2.5 million. In additional to journalism, Jen specializes in viral marketing, social media, and event coordination. Some of her past and present associates include DJ Scream, Future, 2 Chainz, Mike WiLL Made It, Migos, Zaytoven, Waka Flocka, Gangsta Boo of Three 6 Mafia, Tech N9ne, and numerous others.