The ListenUp! residents have amassed years of experience rocking some of the best and most discerning dancefloors this planet of ours has provided. Both are seasoned promoters, DJ's and party people who know what it takes to make people shake their hips and Listen Up. No head-nodding by the bar, please. Following long afternoons of beer drinking and swapping stories of triumph and courage in the face of beat-laden combat, the pair decided to pool resources and bring a night of fun, funk, bass and more to the fine City of Norwich. So is born, ListenUp!