In 2006, I founded Feedia,
a transmedia production company with a desire to create innovative and engaging content. "Transmedia (as defined by Henry Jenkins in his 2006 book Convergence Culture) is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player's understanding of the story world. By using different media formats, it attempts to create entrypoints through which consumers can become immersed in a story world."
I have been crafting strategies, envisioning stories and producing media content across these entrypoints for clients that range from Fortune 500 companies to non-profits. I have used social media, video, animation, apps, interactive, virtual environments and more to extend my clients stories. I have a passion for technology and use it to help my clients understand the shifting media landscape. Experimentation and research are engrained in my DNA. This mindset helps me to discover the next wave or understand wh