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Adam Rivera was born on the island of Puerto Rico the early 1970's. Shortly after, Adam and his family moved to Chicago. He grew up in the area of Little Italy on the Westside of the city. In the mid eighties Adam was introduced to a new music called House Music. Being exposed to this incredible sound of music, Adam gained inspiration to produce and coordinate private events that circulated around this fresh new genre of music. Adam’s events ranged from small House Parties, nightclub events, to major concert productions where people by the thousands would attend.

In the beginning of 1989 Adam worked part time at the Wozniaks Casino a banquet hall a few blocks from his home. Here Adam helped set up for private events that were booked there weekly. Later that year, Adam’s was informed that Ron Howard would be filming a movie titled “Backdraft”. The owner of the property asked Adam if he would be interested