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We Facebook, Tweet and write blogs, which keep us in constant connection, but what we do with these connections is what makes the difference.

Through my work experience in the MENA region for the past 10+ years, i got the opportunity to work on global, regional, and local markets and get a deep understanding on consumer and culture insights.

In a world that has been cut up and defined by its differences, separated by its religions and traditions, which values money and technology at an unprecedented level, where incentives are highly self-centered, humans’ acknowledgement of interdependence seems to be largely missing. Yes, we Facebook, Tweet, and write blogs, which keep us in constant connection, but what we do with these connections is what makes the difference.

I am a “connector,” as Malcolm Gladwell defines in The Tipping Point. Coming from a family of many siblings, I am used to several personalities surrounding me at all times, dealing with them, and compromi