Prior to launching Rexetel, Aaron was Director of Marketing and Leasing for CW Financial Services' property management subsidiary, CompassRock. He developed the marketing platform for the $4.4 billion Manhattan apartment community Peter Cooper Village Stuyvesant Town (PCVST). Aaron also created metrics-driven marketing programs for the rest of CompassRock's multifamily and senior living portfolios in 15 major markets throughout the United States. Prior to joining CompassRock, he was Director of Marketing for Korman Residential. Aaron earned his BA with a double major in Judaic studies and government at Franklin and Marshall as a Presidential Scholar.