Boost marketing is a digital marketing methodology focused on expanding the reach of companies through the amplification of posts created by communities of content creators that are exclusive to these brands and companies.

The boost marketing methodology was created in 2020 by Jorge Urios in response to a problem that brands are facing more and more often: the oversaturation of information and ads from users in digital environments. Considering the powerful reach and conversion levels offered by digital platforms, companies have made a priority out of reaching their target audience in a more natural and organic way.

To achieve this goal, boost marketing presents six phases in its methodology to create communities of content creators that help brands directly reach their target audiences through genuine recommendations and word-of-mouth marketing.

The phases of the boost methodology
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