INTP+ INFP. Purpose+Participation. Insights+Innovation. Brands+Futures. Digital+Social. Crowdsourcing+Storytelling. Technology+Spirituality. India+China.

In everything I have done over the last five years (as a client-side marketer, an award-winning writer and speaker, an academic, an activist, an entrepreneur, and an agency-side changemaker), I have been rooted in two values: purpose and participation.

Across multiple roles, I have helped brands, organizations, non-profits and startups reconnect with their purpose and inspire, organize and energize their stakeholders around the shared purpose, with the help of storytelling, crowdsourcing and grassroots engagement.

In my current role as Asia VP of Insights, Innovation & Social at MSLGROUP, Publicis Groupe’s strategic communications and engagement network, I lead on insights, planning, creative and capability building on social media across Asia and help create new insights and innovation offerings for our global network.

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