Daniel Stevens also known as LUCRE, is an artist, producer, DJ and globally successful entrepreneur. Originally from Chicago, he earned a degree in Economics from Northern Illinois University. He then went on to start the very successful gym and lifestyle brand, Premier Fitness in Rockford, IL. His boutique gym concept combined fitness and high-end personal training with a nightclub element. The business was sold in July of 2020, giving him the freedom to work solely on creating content and his musical pursuits.

With a love for house music and all things techno, LUCRE is on a journey to showcase his passion for electronic music. He started off by creating mixes and uploading them across various platforms, and has since evolved into producing his own music. He is well noted for playing a wide variety of hard-hitting techno tracks in his mixes, with all the tracks carefully played and remixed with fluidity. His self-produced tracks are both exciting as well as euphoric.