Proudly touting itself as a platform for the youth, Radio 1 FM91 has earned a definitive place in the hearts and minds of the youth at large. A radio station that not only plays music, FM91 has come a long way in urging Generation Y to observe, think, act, and amend. Staying true to its core audience, the channel openly embraces desi vibes and encourages its listeners to do the same by owning the chant DESI & PROUD! This inherent desi-ness is projected with a sense of great pride and has garnered much popularity for a majority of the shows.