"Fireside Entertainment" is a Perth based alliance of event entertainers, dealing largely in Hip-Hop/R&B/Urban, House and Dancehall music, founded by DJ's/Remixers Melvyn "Mello" Goromonzi and Benson "FyahStar" Madzivire in 2008. The Entertainment Company endeavors to maintain close relations with up and coming artists and established ones alike, in a bid to promote the less mainstream music genres and/or styles.