Beauty fans are raving over a £10 foundation from Avon, one of which sells every two minutes.

British shoppers claim the Power Stay 24-hour wear base provides a natural-looking finish and great coverage which lasts all day.

They're also hailing its £10 price tag - reduced from £15 - and likening its performance to other premium long-wear foundations.  

Holly Roberts, pictured left before and right with the foundation on, told FEMAIL: 'I am an avid Estee Lauder Double Wear fan and I have said for years that I would never switch. I can honestly say that now I have tried this foundation I will continue to use it'

The product, which is available in 20 shades to cater to a wide range of skin tones, claims to be smudge and humidity-proof. 

British shoppers claim Avon's Power Stay 24-hour foundation provides a natural-looking finish and great coverage which lasts all day

Its lightweight, breathable formula also offers a sun protection factor of 10 and a matt finish which app