Fabindia, India’s largest private platform for products, strives to promote the diverse indigenous crafts of the country. In addition, the brand aims to maximise the handcrafted element in its products. It started primarily as an exporter of home furnishings. However, the brand has now been offering a wide array of products, ranging from women’s, men’s and kids’ clothing, home decor & living, furniture, personal care products and organic food products.