Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what's working now.
You'll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives -- marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.
Why? Because they're quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.
The problem is, most of the information they have is never recorded. We aim to change that.