Leighton Taylor from EcommercePulse.com discusses how to start your own online store and grow it into a successful business. He is passionate about helping people start their own businesses, because he knows what it’s like to be stuck in a job that you don’t find fulfilling, and to have a powerful urge to start your own business, be your own boss, and enjoy the freedom and fulfillment that comes with that lifestyle.

Leighton provides an insider’s look at the various shopping cart systems, marketing strategies, and everything you need to build your own online store or grow and improve your existing business. Leighton is listed as a Shopify Expert, and has worked with numerous small businesses to help them build successful online stores. His experience with these startups and his own entrepreneurial ventures provides valuable insight that he shares in this podcast.

Choosing an ecommerce platform, finding a niche, building a website, customizing your website yourself, purchasing invento