DJ Richie Rich became a DJ in 1998 and has several titles to his name. He is known to many as a mix-show DJ, club DJ and turntablist. Whether it be at clubs, parties, or on the radio, his innovative style has entertained audiences over and over again. His work ethic has put him on the map in the New York music scene by playing 5 nights a week, submitting mixes for the radio, and by producing remixes for his sets as well as other DJ's. Richie Rich believes that entertaining the audience is the most important part of a club, mix, or scratch routine. “What gives me motivation is making my audience dance, nod their heads to the groove, and beg for more.