OutCold Entertainment (a registered trademark) was founded by Ruben K. Trammell a.k.a Da Mob Bo$$ in 1999. Formerly known as "Hard Times Productions." OutCold Entertainment was introduced as an independent label in 2012. Currently, OutCold Ent. consists of a new dynamic music.

This is the much talked about album by Mob Boss rap/hiphop fans will find this project enlightens your mind on life's everyday struggles and troubles. These tracks tells it like it is so,the playas on the streets realize relationships between men and women even everyday hardships are found in our urban neighborhoods. Mob Boss has a message to deliver.

He is currently writing for other local artist while in the studio putting together an EP for his own project. The story of this up and coming legend is still yet to come.