This SearchCRM podcast series focuses on companies’ challenges and opportunities in using customer relationship management technologies (CRM) today, from CRM platforms to marketing automation and lead generation software and more. This series features editors and industry experts discussing the role of these technologies in forging and managing relationships with customers in today’s multichannel universe. We also examine the changing requirements of these technologies in a technology universe whose backdrop is shaped by cloud computing, enterprise mobility/consumerization of technology and social platforms.