Dick Larkin’s Commando Marketing is the voice of the small business owner in a world where marketing and advertising keep businesses moving. Entrepreneurs need to know what’s working, and how to adjust to SEO, SEM, SMS marketing, email, online video, geo-location, geo-fencing, YouTube channels, pay-per-call, pay-per-action, and all types of lead generation. The days of Yellow Pages, newspapers, radio, and direct mail have morphed into multi-channel online, social, local, and mobile marketing. Dick interviews thought leaders, best selling authors, and creators of marketing platforms. New technology allows infinite personalization between SMBs and even very small businesses. We look for guerilla style tactics that are being effectively implemented by mom and pop businesses on Main Street both in urban areas and in rural and suburban markets. We make sure that our listeners are compliant with the CAN-SPAM regulations as well as the TCPA and the FCC. A trained humor writer at Chicago’s Se