Merchant account, it is even more cost-effective than a chargeback. As an example, rather than going over the charge as well as the rules of the transaction with a disappointed consumer, a consumer support person can promptly give a total refund. After sending out the refund and receipt to the consumer, the vendor should attempt to offer a new paid service. This strategy eliminates the initial transaction's chargeback threat and also permits the seller to refine it in the long run.
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