Generoso's Bovine Ska & Rocksteady was established in the summer of 1996 at WMBR Radio, 88.1FM in Cambridge, MA. The focus of the show is early rare Jamaican music from the inception of the Jamaican recording business in 1955 (mento) through the Jamaican R&B era, ska, rocksteady &the earliest recordings of the reggae era (1968-1972). Over the years many legendary Jamaican artists have graced the program for interviews and performances such as Laurel Aitken, Owen Gray, Lord Tanamo, Derrick Morgan, Jimmy Cliff, Toots Hibbert, and Prince Buster.
In 2012, Lily Fierro became the permanent co-host of the show and she brings a wealth of knowledge to our spotlight segments. On March 24, 2015, The Bovine celebrated it's 1,000 program. The Boston Hassle conducted this interview with Generoso on that occasion: