Belgrade, Serbia
Brand Management has been my passion ever since I realized I could help businesses select the right marketing tools to create a brand image which enables the brand to stand out from the crowd. While working in Frikom, I handled Marketing Strategy for various products including selection of 122 ice creams and frozen vegetables range. New product development is my area of expertise and I love bringing them to life. I have incorporated my Brand Marketing knowledge, and love for French cosmetics, in communication with both, B2B and B2C clients while ensuring Brand compliance for Guinot cosmetics products distribution. Working at Sizmek, world’s largest independent third-party ad server, added a new dimension to my marketing skills: digital advertising spectrum, which includes managing digital media campaigns and Sizmek MDX.
As a brand manager I was in charge of budgeting and control of budgeted activities. I was actively engaged in developing strategies for brand positioning and strength