James Martell is an Internet pioneer who discovered the lucrative world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing, natural search engine optimization and outsourcing. Residing in a seaside community south of Vancouver, B.C. Canada with Arlene, his wife of 29 years, and his four children, Adam, Justin, Shelby and Victoria, James has created a life that allows for more free time to spend with his family.