Adam has dedicated his career to the discipline of design linking it to other disciplines and making insightful connections. Interested in new value and understanding both systems and processes and how it impacts human behavior. His professional positions had been marked by integration of multi-disciplinary teams and program management, linking vision (desire) to requirements (specifications) to results (benefits). He now focuses on the intersection of user experience models with content for designing smart digital experiences.

His design career has spanned traditional graphic design, brand strategy, and presently with organizational design. He was Design Director at Andersen Worldwide, and Associate Partner at USWebCKS (marchFIRST) where he integrated business processes, research, and technology with design. He held the position Director of Innovation (Midwest Region) for ZEFER Corporation until 2000. Until recently, he was Delivery Director at Tanagram Partners in Chicago focusing o