Adamari (Qedamawi or Qadamawi) is Ethiopian for 'first', and may also mean 'old' or 'holy'. Haile Selassie was often reffered to as Qadamawi Haile Selassie I, The First.

Adamari represents the fruition of creative and ground-breaking musical talents and entities. Adamari is dedicated to the immediate and futuristic reinvention of mainstream soca, punta, reggae, dancehall, hip-hop and other Caribbean music. As a young company owned and operated by young entrepreneurs it is Adamari's ultimate ambition to serve as a popular catalyst for the present and future generations of promising musicians in their respective genres.